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The ________ approach to developing a positioning strategy involves positioning apart from competitors through the creation or use of some recognized icon.

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Answer:

Cultural symbol

Step-by-step explanation:

A cultural symbol is a physical demonstration that signifies the ideology of a particular culture or that merely has meaning within a culture. Culture is an aggregation of the beliefs, traditions, language and values of a particular group/set of people.

A symbol has meaning within a culture, because of the shared understanding of what the symbol signifies. Stories, traditions, history, and cultural norms contribute to the meaning of a symbol. Most time at the basic level, symbols are important because they help people craft meaning in their interactions with one another.

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