Complete Question:
Mint-Microprocessors Corp. learned that its biggest competitor dropped prices dramatically in the European market. In response, Mint-Microprocessors decided to do the same in Asia. This resulted in the competitor minimizing its aggressive stance and returning to earlier price points. This is an example of ________ pricing.
Group of answer choices
A. prescriptive
B. dumping
C. multipoint
D. predatory
E. leader
Answer:
C. Multipoint.
Step-by-step explanation:
In this scenario, Mint-Microprocessors Corp. learned that its biggest competitor dropped prices dramatically in the European market. In response, Mint-Microprocessors decided to do the same in Asia. This resulted in the competitor minimizing its aggressive stance and returning to earlier price points. This is an example of multipoint pricing.
A Multipoint pricing refers to the situation, where two or more firms compete and a firm's pricing strategy in one market (international trade) basically has an impact on the rival firm's pricing strategy in another market (international trade).