Answer:
Marketing mix.
Step-by-step explanation:
The said term is said to be an inclusion of certain multiple areas of focus as a vital body used to explain a comprehensive marketing plan. It clearly points to a certain classifications which are common that began as the four Ps which has the inclusion of factors like product, price, placement, and promotion. All these factors are of the marketing mix and are known to influence each other. They make up the business plan for a company and handled right, can give it great success. It is of great value too because of its help in focusing on a marketing mix helps organizations make strategic decisions when launching new products or revising existing products.