Answer:
Factor analysis
Explanation:
Factor Analysis is a method for modeling observed variables, and their covariance structure, in terms of a smaller number of underlying unobservable “factors.” These factors are typically viewed as broad concepts or ideas that may describe a noted occurrence.
Take for example:
A basic impulse of acquiring a certain social level might explain most consumption behavior. These unobserved factors are more interesting to the social scientist than the noted numerical measurements.