Question

In the maturity stage, competitors compete on price and product features. They also attempt to differentiate their product to satisfy different segments of the market. An example of a product in the maturity stage is

Answer 1

Probably the product that has been on its maturity state the longest is Coke. Coke has been on its maturity stage for almost a century now. the Coca Cola company is the king of marketing and even though they have made mistakes in the past, e.g. Coke II, you can find Coke everywhere in the world. Even the countries where it is not sold legally, e.g. Cuba and North Korea, you can still find it.

Occasionally different versions of Coke appear since the company must try to differentiate themselves and it is continuously competing against other beverages.