Answer:
Solomon Asch is the social psychologist known for demonstrating the tendency of individuals to conform to group pressures.
Step-by-step explanation:
Asch tested how group pressure can influence individual's behavior and opinions by placing a real participant in his study among a group of "confederates". These confederates had agreed on which answer they would give to the question. Each real participant, not knowing of the scheme, would be the last one to give an answer. It turns out that 75% of the real participants changed their answer to the wrong one at least once with the purpose of conforming to what the rest of the group stated. They feared being seen as peculiar or being ridiculed for having a different opinion.