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Higher price discounts and promotion allowance will help push products through the wholesale channel.

A. True
B. False

1 Answer

4 votes

Answer:

A. True

Step-by-step explanation:

This statement is true, because wholesale sales are sales of products in large quantities, usually directed to sales to suppliers who will put such products for sale at retail.

Therefore, when a wholesale product supplier offers higher price discounts and promotion subsidies, this strategy ends up driving the product through the wholesale channel, where price can be a deciding factor for retailers, since buying a product for a lower unit price and reselling it for a higher price is a profitable advantage.

User Jon Jaussi
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