Question

Companies like GE have committed significant resources to develop products that meet the needs of developing nations, products that deliver just enough adequate functionality at a fraction of a cost. interesting, these products have consequently found considerable success in value segment in the U.S as well. this is an example of:________.

Answer 1

reverse innovation

Step-by-step explanation:

Based on this scenario, this is an example of reverse innovation. This term refers to the process whereby goods developed as inexpensive models to meet the needs of developing nations are repackaged as low-cost innovative goods for Western buyers. There are many companies that have created such products, these include companies like Nestle, Xerox, Microsoft, and even Nokia each of which in their respected markets.