Question

The agreements that allow McDonald's franchisees around the globe to use McDonald's trademarked name and menu items represent, in essence, which form of market entry

Answer 1

The remaining part of the question is:

McDonald's trademarked name and menu items represent, in essence, which form of market entry?

A) joint ventures

B) franchising

C) 100% ownership

D) exporting

E) acquisition

Correct Answer:

B) franchising

Step-by-step explanation:

Franchising is a business model whereby a company that their specialty is in retailing industry, as well as the fast-food industry, adopts a global expansion through other companies by licensing their business name and trademarks to them.