Answer:
persuasion.
Step-by-step explanation:
Persuasion is an influence tactic used to convince someone to do something.
In the workplace it can be a very effective tool for managers and salespeople.
Therefore, to be effective, your content must be aligned to your audience. It is necessary that the agent who will carry out the persuasion knows his audience to then identify what are his main characteristics and then develop an appropriate message.
For a manager, making a persuasive speech can convince employees to accept changes implemented in the organization, but the speech must be well thought out and delivered in a way that contains elements that justify the reason for what is being explained, in addition to being a clear communication and honest.
For salespeople, a persuasive speech can convince the customer to buy a product or service offered according to their rational and emotional motivations, if the persuasion agent knows how to analyze them and shape their speech according to the customer.