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While watching television, Jillian saw a commercial for a product that was "made in Taiwan." She immediately dismissed the product being advertised because the last item she bought that was made there fell apart in just two weeks. What is affecting this advertising communication

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Answer: Source effects

Step-by-step explanation:

From the question, we are informed that while watching television, Jillian saw a commercial for a product that was "made in Taiwan and that she immediately dismissed the product being advertised because the last item she bought that was made there fell apart in just two weeks.

This communication issue is due to source effect. This is when one believes a product will either be good or bad based on the products one has earlier used from the source which could be same company, same country etc.

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