Question

A concentrated targeting strategy differs from an undifferentiated targeting strategy in that a concentrated targeting strategy: a. reduces the production and marketing costs of a firm. b. views the market as one big market with no individual segments. c. results in cannibalization of products. d. involves the selection of a market niche to target the marketing efforts of a firm.

Answer 1

Answer: d. involves the selection of a market niche to target the marketing efforts of a firm.

Step-by-step explanation:

A concentrated marketing strategy is utilized when a specific segment of the market is being targeted by a company.

A concentrated targeting strategy differs from an undifferentiated targeting strategy in that a concentrated targeting strategy involves the selection of a market niche to target the marketing efforts of a firm.