Question

A branding strategy in which a firm uses the same brand for all or most of its products is called __________ branding.

Answer 1

Umbrella branding

Step-by-step explanation:

A branding strategy in which a firm uses the same brand for all or most of its products is called UMBRELLA branding.

Umbrella branding occurs when all or most of a firm's product mix features the same brand name. It is also known as family branding.

Umbrella Branding depends on a single brand name for the sale of multiple related products. The parent brand acts as an umbrella accommodating numerous products under its name.