Answer:
The Innovator's Dilemma
Step-by-step explanation:
The innovator dilemma refers to the confusion related to the decision with respect to applying new innovation, technologies, meeting the current customers needs that beneficial to the company
Here in the given situation, the dilemma with respect to the innovator would made the importance related to changes that can disturb it as they focused on investing part, incremental improvements, etc
Therefore it is an innovator's dilemma