Question

Just how strong the competitive pressures are from substitute products depends on: Select one: a. Whether the available substitutes are products or services b. The speed with which buyer needs and expectations are changing c. Whether attractively priced substitutes are readily available and the ease with which buyers can switch to substitutes d. Whether the producers of substitutes have ample budgets for new product R

Answer 1

Answer: c. Whether attractively priced substitutes are readily available and the ease with which buyers can switch to substitutes

Step-by-step explanation:

Substitute products are the product that can be used in place of another identical product e.g butter and margarine.

Just how strong the competitive pressures are from substitute products depends on whether attractively priced substitutes are readily available and the ease with which buyers can switch to substitutes.