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The ________ is the pipeline through which products, their ownership, communication, financing and payment, and risk flow to the consumer.

User Leosh
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Answer: Marketing channel

Explanation: The marketing channel is simply the pipeline through which products, their ownership, communication, financing and payment, and risk flow to the consumer. It is defined as a set of interdependent organizations that help ease the transfer of ownership as products move from producer to business user or consumer thereby creating a continuous and seamless supply chain. They help facilitate the physical flow of goods through the supply chain,and in the marketing mix represents "place" or "distribution".

User Valter Silva
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