196k views
2 votes
American designer ____________ masterfully handled visual contrasts in his work: playing red against green, organic shape against geometric shape, photographic tone against flat color, cut or torn edges against sharp forms, and the textural pattern of type against white margins. His collaborations with copywriter Bill Bernbach became a prototype for the now ubiquitous art/copy team.

User Elan Utta
by
6.6k points

1 Answer

2 votes

Answer:

Paul Rand

Step-by-step explanation:

Paul Rand, Ohrbach's advertisement, 1946. His collaborations with copywriter Bill Bernbach became a prototype for the now ubiquitous art/copy team working closely together to create a synergistic visual/verbal integration.

User Raphael Michel
by
7.4k points