Question

Frank needs to buy a new car. Before visiting a showroom, however, he logs onto www.autobytel.com. Here, he can compare the attributes of various makes and models, find information about the prices of various option packages, and learn the manufacturer's suggested retail prices for different cars. After deciding on the car he wants to buy, Frank visits the local showroom and negotiates with the salesperson for the model and options package he wants. Because Frank is so informed about prices, he is able to make a deal that is several hundred dollars less than the salesperson's best offer. Frank's car-buying experience illustrates which reason consumers shop online?A) convenienceB) communicationC) customizationD) choiceE) control

Answer 1

Control

Step-by-step explanation:

The sixth reason why people shop online is control, which online shopping delivers to customers. The customer can seek information, evaluate available options, make purchases and timely decisions and all this is possible if the customer emphasizes control over their online shopping behaviors.

Here, Frank seeks online information, evaluates the best option and then choose the option. Frank also visits the showroom by searching online the product availability which confirms his evaluation of options that gives him control over his online shopping behavior. Furthermore, Frank makes deal that is several hundred dollars less than the salesperson's best offer which shows informed decision making of Frank and this was all possible because of control of purchasing behavior that online shopping delivers to customers.

Answer 2

Answer: control

Step-by-step explanation:

From the question, we are informed that Frank needs to buy a new car and that before visiting a showroom, however, he logs onto www.autobytel.com and compared the attributes of various makes and models, and also found other vital information.

We are further told that after deciding on the car he wants to buy, Frank visits the local showroom and negotiates with the salesperson for the model and options package he wants and he was able to make a deal that is several hundred dollars less than the salesperson's best offer.

Frank's car-buying experience illustrates control. Consumers like to have control when buying a product and have detailed information regarding a product.