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When entering a foreign market, Montain stream brewery purchases a manufacturing plant and sets up a new brewery. Instead of using their signature name, the product produced in the foreign market is labeled as “Everest Prak Brew” This is an example of?

When entering a foreign market, Montain stream brewery purchases a manufacturing plant-example-1
User Daiwen
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it's an example of brand localization

User Jean Spector
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