Question

Two years ago, the private equity firm you are the general partner of purchased a portfolio of regional shopping center in Texas. The shopping centers have performed well but not as well as you would like. So you have to decided to convert them to super-regional centers in an effort to boost their profits. Which of the following marketing-related step will you need to take in order to affect this transformation?

A. You will need to expand the width and length of your product mixes.

B. You will need to reduce your target market, and focus on a smaller geographical area.

C. You will need to reduce the number of stores in the shopping center.

D. You will need to upgrade the architectural designs of the stores.

Answer 1

Correct Answer:

C. You will need to reduce the number of stores in the shopping center.

Step-by-step explanation:

In the private firm, there are series of portfolio business which is being managed with the regional shopping center being one of them. In a situation the regional shopping center needs to be upgraded to super-regional center, then, there will be need to reduce the number of stores in the shopping center.