Question

You are the international manager of a US business that has just invented a revolutionary new personal computer that can perform the same functions as existing PCs but costs only half as much to manufacture. Several patents protect the unique design of this computer. Your CEO has asked you to formulate a recommendation for how to expand into China. Evaluate the pros and cons of each alternative and suggest a course of action to your CEO (15 Points)

Answer 1

1. Pro-Maintain tight oversight of technologies and manufacturing methods, build American employment that improve domestic reputation, and theoretically gain tax cuts.

2. Pro-Less start-up charges wanting to work to current manufacturers, possibly avoiding import-related taxes / punishments, and potentially taking advantage of brand recognition as well as financial acumen.

1. Con-Possibly increasing labour charges, logistics and delivery costs, customs duties or punishments on entry into the western europe territory , market stimulation expenses.

2. Con-Less power over production cycle and efficiency, knowledge sharing, less efficient workers.