Question

Managers of an American television network have been told they need to employ a localization strategy if they want to break into the European and Australian markets. What specifically should they do to implement this strategy

Answer 1

they will need to follow the television viewing habits,and cultural differences in the locality.

Step-by-step explanation:

This is very important so as to determine what would work best in each region. An extensive research into television habits as well as cultural norms would need to be carried out.

For example, program schedule times may need adjustments based on a different viewing time.