Question

Mark, the sales manager at Lance Motors has called for a meeting with all his sales representatives. He wants to give them feedback, and set new guidelines regarding their annual targets. With reference to the transmission phase of communication, which of the following best describes Mark's role?

A) Recipient
B) Sender
C) Messenger
D) Receiver
E) Decoder

Answer 1

B) Sender

Step-by-step explanation:

As we know that the communication process consists of 6 things i.e sender, encoding, medium, receiver, decoding, and feedback so that the communication process could become efficient and effective

Here Mark who is the sales manager and wants to give feedback and set new guidelines for the annual targets

So here the Mark role is of the sender

hence, the correct option is B.