Question

Ideally, in effective marketing planning, goals should be _____ in terms of what is to be accomplished and when.

Answer 1

The answer is quantified and measurable.

Step-by-step explanation:

Goals need to be quantified and measurable in effective marketing planning. To determine what needs to be accomplished and when, we must put figures to it. This makes performance measurement easier where variances at the end can be analysed.

For example, one of the marketing goals for bank A might be to onboard 100 new customers every month for a year after the launching of its new mobile app.

This example is quantified and can be measured every month.