Question

Sarah's a digital marketing consultant. With 90% of sales still taking place in a physical location, she knows her clients need to reach customers throughout their journey to ensure the best chance at a sale. Those customers need to find her client's products across multiple channels. Which type of marketing strategy can Sarah use to drive sales to her client's physical locations?

Answer 1

Options :

A) A search engine optimization strategy to rank for keywords.

B) Third-party lead generation to qualify inbound leads prior to contact.

C) A strategy designed to mimic all ads directly from similar local businesses.

D) An online-to-offline strategy to drive offline sales with online ads.

Answer: D) An online-to-offline strategy to drive offline sales with online ads

Explanation: Given that 90% of the sales made by Sarah's client takes place in physical stores, and as such it is important that a large number of potential customers are reached in other to get a shot at making a sale. The online strategy becomes paramount as it provides a viral or rapid approach to getting potential buyers informed about a certain product within a short period of time, one of such way is the use of online advertisement and digital or social media marketing. Leveraging this online marketing capability could be used make consumers aware and increasing the Chances of making better sales offline since consumers are already aware of the product.