Question

In increasingly fast-paced markets, price and technology are not enough. ________ is the factor that will often give a company its competitive edge and is defined as the totality of features that affect how a product looks, feels, and functions in terms of customer requirements

Answer 1

Design

Step-by-step explanation:

Product design involves development of of ideas that will lead to new or different areas products.

Design of a product gives it a unique looks, feels, and functions in terms of customer requirements.

This provides a competitive advantage to the seller by differentiating this product from others in the market.

For example customers that purchase Sony televisions enjoy a unique quality that is associated with Sony televisions. They prefer to buy this product because of these unique traits