Question

When Nokia used a global campaign to promote their new product (Nokia 900 Communicator) that combined phone, fax, e-mail, and Internet functions with the slogan "Everything. Everywhere," they were appealing to a(n) ______________________ segment.

Answer 1

Universal segment

Step-by-step explanation:

Universal segment is a method used in marketing to target a broad range of customers. The aim is to attract a larger number of people to purchase the product.

segmentation is the way a product is tailored to meet the needs of target customers.

in the given scenario Nokia used a global campaign to promote their new product (Nokia 900 Communicator) that combined phone, fax, e-mail, and Internet functions. This has a broad range of users for these features.

The slogan of this product was also "Everything. Everywhere".