Question

If a customer is reluctant to try a new product because she's afraid it might make her ill, the company offering it is most likely facing ________ barrier.

Answer 1

Answer: Risk barrier

Step-by-step explanation:

With every new product or innovation, there is a risk that things will not work well. This risk is divided into 4 types;

• Physical risk where the product might be harmful physically
• Economic risk depending on the cost of the product
• Performance risk
• Social Risk where a person wonders how the public will perceive them for using the product.

The customer is facing a Physical risk barrier when she encountered the new product. As it has not been tried and tested by others, using it as a pioneer means that she will not know what she is getting into and so she worries that there is a chance it will harm her physically and make her ill.