Answer and Explanation:
Digital orientation means a business that is more orientated to the digital business market by employing advanced technologies such as mobile applications, social networks, and digital processes. It enhances the exposure of new ways of revenue generation and value creation and also induces the business towards the digital market.
Companies these days are more focusing on shifting their business to digital platforms to generate revenue and get more advantage. Companies are adapting themselves according to the changing environment. However, there is a gap between global and digital strategy research because of a lack of understanding. Digitization has changed the whole business environment of the organization and market place.
Now Organizations that are run by a combination of market, learning, and entrepreneurial orientations are getting more advantages and have an abundance of opportunities to grow well. Digital technologies give space to support the generation and use of market insight, proactive, innovative ideas, and exposure to new ideas.