Answer: user
Step-by-step explanation:
From the question, we are informed that Kim Nagele, senior sourcing manager at JCPenney buys tons of publication paper annually at a cost of hundreds of millions of dollars.
Based on the above scenario, we can day that Kim Nagele performs the told of an influencer, gatekeeper, buyer anr the decider. He is not a user as he is not the one using the publication paper.