Question

Gondola Granola is an American health food grocery store chain with locations in 20 countries. When the company enters a new foreign market, it usually selects a combination of franchising and master subsidiaries. These master subsidiaries are joint ventures with local partners. Specifically, these joint ventures are politically more acceptable and they:________

a. help realize location and experience curve economies
b. avoid high transport costs.
c. ensure a steady stream of royalty payments.
d. tend to provide a higher control over technology
e. bring a degree of local knowledge to the subsidiary

Answer 1

Answer: e. bring a degree of local knowledge to the subsidiary

Explanation: According to the scenario described above, Gondola Granola having location in 20 countries makes it a foreign company in most of its countries where it is located. In other to thrive, Gondola Granola is partnering with local stores or companies (domestic companies in that country), this enables Gondola Granola to scale through most policy which might have hampered foreign establishment, These local partner also provides the required local knowledge or finesse which could aid Granola to thrive as they are more familiar with the culture of the country than the subsidiary.