Question

From studying Geert Hofstede’s cultural dimensions, what differences exist between the United States and Brazil that may be relevant to your communication? 2. How can you use words to relate to each audience? 3. What images will you use for each audience?

Answer 1

what differences exist between the United States and Brazil that may be relevant to your communication?

Using Geert Hofstede's cultural dimensions as a framework, we can determine that the United States is higher on individualism while Brazil is higher on collectivism.

The United States is also higher on restraint, while Brazil is higher on indulgence.

2. How can you use words to relate to each audience?

For the United States, you should use words that motivate individuals. For Brazil, you should words that motivate collective groups.

3. What images will you use for each audience?

Again, for the United States, you should use images that represent individualistic cultural values, while the opposite should be used for Brazil: picture that represent more collectivist cultural values.