Answer and Explanation:
Incremental can be defined as the turn in the total amount as a specific decision. While Incremental revenue states that the change in total income which results from a specific criterion.
According to the incremental principle, A decision can be specified profitable when it is a growth in income instead of amount while sunk cost (which is already incurred and it can not be regained.
let us take an example I 'm starting a Pizza house. I select a spot close schools and colleges because my key focus group is students. I will nominate an experienced cook and will incur more costs (incremental costs) if the demand for the goods is high. I should obtain at least reasonable prices of raw materials from a wholesaler. The cost of setting up a Pizza house etc. would be minimized. I will launch this combo package to attract students and follow the aim of optimizing revenue rather than maximizing profit