Question

2. Demand for Riana's product in the U.S. is inconsistent. When orders are slow, she sometimes needs to shut down production to help control inventory levels. One way Riana could improve her firm's situation is to

Answer 1

One very feasible solution to Rianas business challenge is to explore and take advantage of other markets outside of the United States of America.

Step-by-step explanation:

In other words, she needs to come up with a business strategy that includes exportation of her products.

The target market(s) must be carefully analyzed for ease of entry, competition, etc. She must be able to accurately distinguish her products in those markets.

When entering new terrains as an exporter, it is usually better to look for markets with higher:

1. Ease of entry
2. Ease of doing business
3. Ease of communication etc.

Desk research alone will not suffice. Riana must try to visit the country she is planning to expand into. Next, her pricing, product positioning etc must be flawless. It will help Riana to also seek help from a business growth consultant who knows the new terrain very well.

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