Question

Your company, a small software development firm, has attracted many of the top young programmers in your area. As a result, the apps you produce have been praised for their innovative features and intuitive user experience. According to the bathtub metaphor in the dynamic capabilities perspective, what is the best way for you to protect against resource leakage? Invest in an online marketing campaign for existing products to retain customers. Open a satellite office overseas to support the company culture of taking chances. Attempt to undercut the competition by imitating their top-selling product. Improve the benefits package to retain key employees and reduce turnover.

Answer 1

Improve the benefits package to retain key employees and reduce turnover.

Step-by-step explanation:

the dynamic capability perspective model reflects an organization's capability to leverage and make adequate use if it's resources in surviving and growing in a constantly changing environment. The bathtub metaphor describes the flow and movement of organization's resources such as it may be used to accomplish dynamic capability

Example(bathub metaphor)

Water flowing from different places into the tank represents capital investments

How fast the tank fills with water represents how fast the firm would be able to build capital base

The amount of water that has entered the tank represents the firm's current capital

How much water leaks from the tank represents a reduction in the firm's capital base