Question

Ben Is Currently Managing A Campaign That Has A Total Investment Of $7,000, Generates 1,400 Conversions And Has A CPA (Cost Per Acquisition) Of $5. Ben Needs To Sell Excess Inventory. To Meet This Goal, He’s Willing To Increase His CPA And Campaign Investment. Which Of The Following Plans, Built In The Performance Planner, Will Assist Ben In Achieving His Marketing Goal Of Selling Excess Inventory?

February 7, 2020 - by odmt
Q. Ben Is Currently Managing A Campaign That Has A Total Investment Of $7,000, Generates 1,400 Conversions And Has A CPA (Cost Per Acquisition) Of $5. Ben Needs To Sell Excess Inventory. To Meet This Goal, He’s Willing To Increase His CPA And Campaign Investment. Which Of The Following Plans, Built In The Performance Planner, Will Assist Ben In Achieving His Marketing Goal Of Selling Excess Inventory?

A. An investment of $9,600 to generate 1,600 conversions with a CPA of $6

B. An investment of $9,800 to generate 1,400 conversions and a CPA of $7

C. An investment of $8,400 to generate 1,400 conversions and a CPA of $6

D. An investment of $9,100 to generate 1,300 conversions and a CPA of $7

Answer 1

The answer is "Option A"

Step-by-step explanation:

In the given question only choice "A" is correct because the amount of 9,600 dollars to produce 1600 CPA transformations of 6 dollars. In this, it only plans for having the highest conversions, which allows at the lowest CPA. In this plan, it helps the ben for accomplishment to his business target of surplus inventory sales.