Question

On the basis of the research gathered on consumer perceptions, the tests it has conducted, and competitive considerations, the firm confirms its _____________ market and decides how the product will be positioned.

Answer 1

Target.

Step-by-step explanation:

Identifying your target market is essential for business success. This is a complex task that requires organizations to strive to conduct research, collect relevant data and information and then define which consumer group is aligned with their strategy and positioning.

The target market of a company can be defined as the group of consumers with characteristics in common that are more susceptible to consuming the products and services of a company. Therefore, the strategic and marketing actions of a company must be focused on meeting the desires and needs of the target audience, directing advertising, product benefits, relationships, and all the variables that will assist in customizing a service more focused on benefit your target market and then create value and brand positioning in the market.