Question

Soho Bottling was started in a kitchen in Brooklyn, New York, and makes soft drinks. After going through the various steps in the new-product development process, when the company finally entered the commercialization stage of the new product development process, they knew to succeed they would have to

Answer 1

promote the product to distributors and retailers to get wide distribution

Step-by-step explanation:

In this scenario, they knew to succeed they would have to promote the product to distributors and retailers to get wide distribution. This would allow them to get their product in front of as many potential customers as possible. This is a necessity for every company. Otherwise, their target client population would not be able to purchase their product, or may even have a hard time doing so and change their minds on the purchase, thus drastically hurting Soho Bottling's profits.