Answer: Firm Capabilities
Step-by-step explanation:
The 5Cs of Marketing are used by Companies to come up with effective Marketing strategies by using them to clarify exactly what needs to be accomplished.
The 5Cs are; Company, Customer, Collaborators, Competition and Context.
Firm Capabilities does not fall under Context because Context deals with Political, Social, Economical and Technological aspects of the place in question.
Firm Capabilities fall under Company analysis where the company aims to find out if it is capable of of meeting Consumer demands.