Answer:
Objective setting, budget decisions, message/media decisions, and advertising evaluations.
Step-by-step explanation:
Advertising strategies differ for every business. There can be different strategies for service business rather than those businesses who provide physical goods. Service business need to pay special attention to their customers because of their intangible nature. Aphrodite's Airlines is making decision to promote its business. First they need to set objectives, then identify their organization budget for advertising activity.