Question

A branding strategy in which a firm markets some products under its own name and other products under the name of a reseller because the segment attracted to the reseller is different from its own market is referred to as

Answer 1

mixed branding

Step-by-step explanation:

The branding refers to promoting the product and services of the company with the tagline, label, attractive design, etc

While on the other hand, the mixed strategy is the marketing strategy in which the company produced the goods with its name and other similar goods are labeled for a reseller which is to be marketed in a different way with the help of resellers

Therefore the given situation, represents the mixed branding