Question

Life Savers Gummies Fruit Splosions, liquid-filled gummies combined with a burst of real fruit juice, are a new product for The Wrigley Co. Before marketing the product nationwide, Wrigley gave out samples of the candy at several rock concerts and then recorded consumers' feelings about the candy, its taste, and its name. In which stage of the new-product development process would this have happened

Answer 1

Answer: D. Test marketing

Step-by-step explanation:

Test Marketing is a stage in the New Product Development process where the product is tested in the real world or the Field Laboratory as it is otherwise known. Here the consumers are given a sample of the products and their responses are recorded without them knowing they are part of a test making their reactions as genuine as can be.

This stage helps the company more accurately ascertain how the new product will fare in the real world thereby giving them a chance to fix whatever needs fixing.