Question

Lennox just moved from a position where he dealt with the consumer market to working as a salesperson in the B2B market. As he considers his new responsibilities, it's likely that he will

Answer 1

learn that industrial buyers generally require more personal service than buyers in the consumer market.

Step-by-step explanation:

The consumer market is also called business to customer (B2C). Customers in this market usually require less personal service because their transactions are less complex and low value compared to industrial customers.

The aim of businesses is to gain many small customers in order to make large profit.

However in the business to business (B2B) market, customers are few but have large transaction volume.

They need more attention because loss of a customer will result in large loss to the business.