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Exercise D Viking Corporation is operating at 80% of capacity, which means it produces 8,000 units. Variable cost is $100 per unit. Wholesaler Y offers to buy 2,000 additional units at $120 per unit. Wholesaler Z proposes to buy 1,500 additional units at $140 per unit. Which offer, if either, should Viking Corporation accept

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Final answer:

Viking Corporation should consider accepting Wholesaler Z's offer, as it results in a higher profit margin per unit sold compared to Wholesaler Y's offer, though both offers are above the marginal cost of $100 per unit and thus profitable.

Step-by-step explanation:

To determine which offer Viking Corporation should accept, we need to compare the marginal revenue from each wholesaler's offer to the marginal cost of producing additional units. Since Viking Corporation operates at 80% of capacity producing 8,000 units, it has the capacity to produce additional units without increasing fixed costs. With a variable cost of $100 per unit, any offer above this price will result in a positive contribution margin.

For Wholesaler Y's offer of 2,000 units at $120 per unit, the marginal revenue is $120. Since marginal cost is $100 per unit, Viking would make a profit of $20 per unit, resulting in a total additional profit of $40,000.Wholesaler Z's offer of 1,500 units at $140 per unit would result in a marginal revenue of $140 per unit, exceeding the $100 marginal cost and providing a profit of $40 per unit, or a total additional profit of $60,000.

Hence, both offers would be profitable for Viking Corporation, but the offer from Wholesaler Z yields a higher profit margin per unit and should be preferred if only one offer can be accepted and if the capacity constraints allow for the production of the required number of units.

User Ruben Infante
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5 votes

Answer:

Results are below.

Step-by-step explanation:

Giving the following information:

The variable cost is $100 per unit.

Wholesaler Y offers to buy 2,000 additional units at $120 per unit.

Wholesaler Z proposes to buy 1,500 additional units at $140 per unit.

We need to choose the best alternative, in this case, the one with the higher increase in income:

Effect on income= total contribution margin

Wholesaler Y:

Effect on income= 2,000*(120 - 100)= $40,000 increase

Wholesaler Z:

Effect on income= 1,500*(140 - 100)= $60,000 increase

The best option is to sell the units to Wholesaler Z. If Wholesaler Y accepts, you can still sell 500 more units.

User HyperQuantum
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