Question

Think about the dwelling type that your target consumers are most likely to live in. As you make your selection, keep the following descriptions in mind:

The average American house is 2600 square feet, with 85% having washer and dryer hookups.
The average American apartment is 940 square feet, with 67% having washer and dryer hookups.
The average American condominium is 1750 square feet, with 91% having washer and dryer hookups.

Select an option from the choices below.

a. Condominium
b. House
c. Apartment

Answer 1

Apartment

Step-by-step explanation:

From the different market segmentations here, we have chosen apartment as the dwelling type where our target consumers reside mostly since they have the lowest washer and dryer hookups. This is because their low percentage here shows us that this group are in more need of our products than any of the other groups who already have them in higher percentages and therefore do not require our washers and dryer hookups as much as the apartment group