Question

Energy Drink, Inc. has decided to launch a new energy drink that will have the fewest calories among its competitors. To understand the market potential for the new drink and the demographics and attitudes of consumers who are likely to buy the product, Energy Drink, Inc should most likely use which of the following marketing research options?

a. archival research.
b. causal research.
c. descriptive research.
d. exploratory research.

Answer 1

d. exploratory research.

Explanation:

Exploratory work is undertaken to reach out the details that have not been examined in depth in the history about the issue. It is widely used in marketing to assess the product's market value to determine the age, disposition as well as other characteristics of the likely customers.

Therefore the correct option is d as it represents the exploratory research.