Question

InstaTrack is a newly emerging athletic shoe manufacturing company. After extensive market research, InstaTrack divides its market into professional athletes, "hobbyists" or amateur players, and people who wear shoes as part of their casual attire. Each category has its own needs, traits, and marketing goals. In this scenario, which of the following most accurately reflects Insta Track's marketing strategy?

a) diversification
b) development
c) positioning
d) segmentation

Answer 1

The answer is D

Step-by-step explanation:

Market segmentation is the process of dividing a larger consumers or market into a smaller group(segments) based on some criteria.

One of the importances is that it allows a business to know what their customers' demands, or needs are.

Customers in the same segment respond similarly to market strategies.