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If Calibrated believes that orders will fall off by no more than 15% following a 10% price increase, should it go through with the price increase or should it hold the price constant and meet all the excess demand with an increase in production?

User Pao
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Answer:

should it hold the price constant and meet all the excess demand with an increase in production

Step-by-step explanation:

to determine if the firm should increase their price or not, we have to determine the elasticity of demand.

Price elasticity of demand measures the responsiveness of quantity demanded to changes in price of the good.

Price elasticity of demand = percentage change in quantity demanded / percentage change in price

If the absolute value of price elasticity is greater than one, it means demand is elastic. Elastic demand means that quantity demanded is sensitive to price changes.

Demand is inelastic if a small change in price has little or no effect on quantity demanded. the absolute value of elasticity would be less than one

elasticity of demand = 15% / 10% = 1.5

Demand is elastic. if price is increased, the quantity demanded would fall more than the change in price and total revenue would fall.

User Jdmonty
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