Question

You own a franchise of rental car agencies in Florida. You recently read a report indicating that about 80 percent of all tourists visit Florida during the winter months in any given year, and that 60 percent of all tourists traveling to Florida by air rent automobiles. Travelers not planning ahead often have great difficulty finding rental cars due to high demand. However, during nonwinter months tourism drops dramatically and travelers have no problem securing rental car reservations. Determine the optimal pricing strategy for this situation. Block pricing Peak-load pricing Randomized pricing Two-part pricing

Answer 1

Peak-load pricing

Step-by-step explanation:

Prices are set in a way that high sales turnover are attracted and profit maximized. This makes it necessary for market situation to be studied and analysed during price setting for best pricing decision.

The optimal pricing situation for the situation in the scenario is Peak - load pricing.

In Peak-load pricing , higher prices are charged when demand is at its peak with few competitors in the market , and the price is dropped when the market suffers a drop in demand of such goods,

The aim to to take an advantage of the peak period in making a maximum income.