Question

The total system view of the marketing concept builds on the idea that

Multiple Choice
sales should be the firm's high-level objective.
a company should not have specialized departments.
each department in an organization should do what it does best.
all departments—not just marketing—should be guided by customer needs.
None of these answers is correct.

Answer 1

Answer: all departments—not just marketing—should be guided by customer needs.

Step-by-step explanation:

The goal in marketing is for the needs of the customers to be identified. The customers have a vital role to play in every organization.

According to the marketing concept, every effort of a business should be directed towards satisfying customers which in turn brings about a profit.

Therefore, The total system view of the marketing concept builds on the idea that all departments and not just marketing should be guided by customer needs.